What We Are Reading

Article

Marketing In The Metaverse: Why It Is Vital For Brands

In market value, the metaverse is predicted to rise to $800 billion by 2024. An estimated 25 percent of American individuals will spend at least one hour per day in the metaverse by 2026. And, by 2030, the metaverse could contribute an additional five trillion U.S. dollars to the world economy.

Dec 05, 2023 By Forbes Magazine

Article

New Digital Marketing Trends Shape 2024 Strategies

In 2024, search engine marketing still holds a pivotal role in boosting efficiency & higher ROI for marketers across the globe.

Dec 05, 2023 By DMNews.com

Article

Major trends in martech for 2024: the real changes underway in a 99% platitude-free report

There was a meme circulating around social media last week of an agency marketer rambling in a 'thought leadership' interview on TikTok. I have no idea if it was parody or real. Or more accurately, if it was intentional or accidental parody. It was a jumbled jubilee of buzzword bingo – ...

Dec 05, 2023 By chiefmartec.com/

Article

Google’s 2023 releases: A B2B marketer’s review

Google kept busy this year with a slate of releases. Here's what worked, what fell short, and what's still needed from a B2B perspective.

Dec 05, 2023 By Search Engine Land

Article

Humans Prefer AI-Generated Content, New Research Suggests

An MIT study showed human subjects rated AI-generated content as better than that created by professional writers.

Dec 04, 2023 By Forbes Magazine

Article

Tech Moves: AWS community head departing; Pfizer exec joins Truveta board; UW Medicine names CEO

Emily Freeman, head of community for Amazon Web Services, is departing. "It’s been an incredible few years and I’ve learned a ton,"

Dec 04, 2023 By geekwire.com/

Article

B2Bs: 5 Questions To Ask When Shaping Your 2024 Marketing Plan

Asking the right questions can help illuminate shortcomings, opportunities and strategic steps marketers can take to elevate results in the year ahead.

Dec 04, 2023 By Forbes Magazine

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