What We Are Reading

Article

AI And Personalization In Marketing

For marketers and entrepreneurs alike, grasping the interplay between AI and personalization is important for contemporary success.

Jan 05, 2024 By Forbes Magazine

Article

It’s time to fight the ‘lead gen lie’ in B2B marketing

Many marketers ended 2023 hopeful that budgets were bouncing back. But now, as 2024 begins, she warns against being swept into optimism when so little is still being spent on brand.

Jan 05, 2024 By The Drum

Article

Best Marketing Project Management Software Of 2024

Marketing project management software provides tools that help marketing teams manage marketing campaigns and projects. The best marketing project management software will therefore include both general project management features as well as marketing management features,

Jan 04, 2024 By Forbes Magazine

Article

AI And The Human Connection: Why Marketing Needs Both To Succeed

There’s no doubt that artificial intelligence (AI) is reinventing the role of the modern marketer and changing how we work in this industry.

Jan 03, 2024 By Forbes Magazine

Article

2024 Predictions: Data and AI on marketers’ minds

B2C and B2B marketers will look to better data governance and first-party strategies during an almost certain third-party cookie phaseout.

Dec 27, 2023 By martech.org/

Article

Navigating B2B Marketing Challenges in 2024: Insights and Strategies Amid Global Turmoil, Changing Trends & More

In the constantly evolving landscape of B2B marketing in 2024, organisations will face multifaceted challenges amplified by ongoing geopolitical crises such as the Russia-Ukraine War and the Israel-Hamas Conflict.

Dec 27, 2023 By The Pioneer

Article

Account-Based Data Software Market Surges with Impressive Growth, Eyes an 8.2% CAGR, and Aims for a US$ 33.62 Billion Valuation by 2033

It is estimated that the global account-based data software market is worth approximately US$ 15.24 billion. Over the next decade, this market is expected to grow at a consistent rate of 8.2% annually.

Dec 21, 2023 By fmiblog.com/

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