What We Are Reading

Article

2024 State Of Lead Generation: Needs-Based Marketing Takes Center Stage As Marketers Grapple With Growing Privacy Regulations

A marketing strategy that operates on a jerry-rigged lead generation program is akin to a house of cards — it’s not a matter of if it falls apart;

Jan 17, 2024 By Demand Generation Strategies, Insights - DemandGenReport.com

Article

Making a 2024 marketing plan? Don’t bother unless it includes YouTube Shorts

Ross Walker of influencer marketing agency Redpill says that, this year, YouTube is gearing up to take on TikTok and Facebook in the battle of the social apps, and short-form content is its secret weapon.

Jan 17, 2024 By The Drum

Article

Beyond The Buzz: What Marketing Leaders Need To Know About AI Integration

It's crucial to assess AI's capabilities, remain vigilant about pitfalls (like data mishandling, bias and copyright issues) and separate fact from fiction.

Jan 17, 2024 By Forbes Magazine

Article

Are Investors Undervaluing ABM Industries (ABM) Right Now?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value,

Jan 17, 2024 By Yahoo! Finance

Article

AI Advancements Reshaping Digital Marketing

Artificial Intelligence (AI) is expected to play a significant role in the coming year, influencing various facets of digital marketing.

Jan 16, 2024 By DMNews.com

Article

YouTube shorts won influencer marketers' attention in 2023 with a 700% spending boost as investment in short-form content climbed

Short-form video dominated as creator marketing drove 14% more value in 2023 than 2022, according to new data from CreatorIQ.

Jan 16, 2024 By businessinsider.com/

Article

7 Innovative Marketing Approaches to Boost Your Sales in 2024

At the same time, there is a distinct trend ... AI, chatbots are becoming increasingly more capable. Voice search and other voice-driven technologies are another element of leading marketing strategies in 2024. 5. Community building and user-generated ...

Jan 15, 2024 By Entrepreneur.com

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