What We Are Reading

Article

Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

“[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an ...

Jan 29, 2024 By martech.org/

Article

Expert Predictions For CRM In 2024

More than three-quarters of marketers agree that this unified data approach not only clarifies strategy effectiveness ... of outbound and inbound sales, as well as easier integration of ABM [Account Based Marketing] lists for improved outbound ad targeting.

Jan 26, 2024 By techround.co.uk/

Article

3 keys for email marketing in 2024: AI, change, learn

Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year.

Jan 25, 2024 By martech.org/

Article

Marketers Given Marginal Grades for ABM-Driven Revenue Growth

CMO Council Releases Year-End Scorecard of B2B Marketing Effectiveness In Finding, Winning and Growing Key Customer AccountsSAN JOSE, Calif., Jan. 23, 2024 (GLOBE NEWSWIRE) -- Seeding and harvesting the sales pipeline — the process of acquiring,

Jan 23, 2024 By Yahoo! Finance

Article

Marketers give account-based marketing revenue growth marginal grades in new CMO report

The latest CMO Council research finds scores of marketers falling behind in lead scoring, account-based marketing, accelerated pipeline, and intention-based marketing. Source: © 123rf 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness This new Chief Marketing Officer (CMO) Council report,

Jan 23, 2024 By Biz-community

Article

Google issues urgent steps for advertisers running campaigns in the EU

Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.

Jan 19, 2024 By martech.org/

Article

End of Third-Party Cookies Spurs New Marketing Approaches

As third-party cookies are eliminated, businesses must prioritize finding innovative ways to target and segment their audience without relying on third-party data. Adapting to new assessment methods and attribution models will enable companies to continue their marketing efforts in a more privacy-centric digital landscape.

Jan 18, 2024 By DMNews.com

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