What We Are Reading

Article

Transforming Holiday Marketing in CPG Retail with Generative AI

Lukewarm consumer sentiment around generative AI as a creative tool requires brands to strike a balance in their messaging to meet people where they are.

Nov 22, 2023 By retailtouchpoints.com/

Article

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

Overall, consumers are poised to spend more this holiday season — $1,652 in total, according to Deloitte — but they’re also spending on experiences, outfits for parties, decorations and other items needed to host celebrations.

Nov 22, 2023 By retailtouchpoints.com/

Article

How Content Marketing Can Help Ecommerce Based Startups

Discover how content marketing can help you succeed. With the right strategy, you can effectively reach your target audience, increase brand awareness, and stay ahead of the competition. Learn how to create ... to leverage SEO strategies that align ...

Nov 22, 2023 By ecommercefastlane.com/

Article

Top Influencer Marketing Conferences In 2024

Influencer marketing events bring together influential content creators, industry experts ... that fits your specific requirements and aligns with your industry or niche. Research upcoming conferences and choose ones that offer relevant sessions, workshops ...

Nov 22, 2023 By ecommercefastlane.com/

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