What We Are Reading

Article

The Rise Of Artificial Intelligence In Marketing

Today, we possess new AI tools to scrutinize data sets, suggest changes and create innovative content like never before.

Nov 27, 2023 By Forbes Magazine

Article

How HubSpot found the right sports sponsorship partner

The NWSL's Angel City FC was created with a mission that goes beyond playing soccer. That mission made it a perfect partner for HubSpot.

Nov 27, 2023 By martech.org/

Article

Three Economy-Proof Tips For Landing Your Next Marketing Role

The marketers who embrace change, take risks and have a broad range of experiences will always be employable, no matter the state of the economy.

Nov 27, 2023 By Forbes Magazine

Article

Evolving Paid Search Trends: Stay Informed

To help you stay up-to-date with new developments, we have compiled the top five methods for keeping current on paid search trends.

Nov 24, 2023 By DMNews.com

Article

How to Split Time Between Inbound and Outbound Marketing

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can maximize your brand visibility and ultimately reach ...

Nov 24, 2023 By Entrepreneur.com

Article

SPH Media's acquisition of Tech In Asia in line with government funding, says MCI minister

SPH Media’s acquisition of Tech In Asia (TIA) was reportedly funded by Singapore Media Trust’s (SMT) existing government funding and is in line with its transformation goals.

Nov 23, 2023 By Marketing - The Art and Science of Connecting With Consumers

Article

OpenAI and X: Promises of populist technology, shaped by a single man

In the end, power in Silicon Valley is largely held by a small cadre of believers and loyalists who deliberate in secrecy and answer to no one.

Nov 23, 2023 By Washington Post

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