What We Are Reading

Article

Study: What are the biggest shifts hitting the B2B marketing industries?

Marketing plays an increasingly important role in driving growth ... AI to understand, segment and target buyers. As marketers need to adapt to a more customer-centric B2B buyer, many feel that they are given limited control over their organisation’s ...

Oct 13, 2023 By Marketing - The Art and Science of Connecting With Consumers

Article

Elevating PR And Digital Marketing With Data-Driven Storytelling

Data-driven storytelling can maximize the impact of digital marketing and PR campaigns. To implement data-driven storytelling successfully, brands need to respect consumer privacy during data gathering, extract the most compelling data points and continuously measure the impact of their stories on their brand.

Oct 12, 2023 By Forbes Magazine

Article

SaaS Leaders: Here’s What Makes Your Sales Development Reps Tick

If you’re a leader in SaaS, let me give you the down-low on just what makes us SDRs tick and what perks make us work even harder.

Oct 11, 2023 By Forbes Magazine

Article

Rising Above The Competition In The Complex SaaS Ecosystem

How can SaaS companies successfully differentiate themselves in such a crowded marketplace and gain an advantage over their competitors?

Oct 11, 2023 By Forbes Magazine

Article

State Of Play: Has AI Really Changed Digital Marketing?

AI is helping us collect and analyze vast amounts of customer data more efficiently. AI can collect and analyze data about customers' demographics, interests, preferences and behaviors at lightning speed, freeing humans to concentrate on higher-level functions.

Oct 11, 2023 By Forbes Magazine

Article

Bridging The Gap Between Generative AI, Data And Composable MarTech

Advancements in customer data, SaaS, marketing technologies and AI-generated content have revolutionized business operations, but they also present unique challenges.

Oct 11, 2023 By Forbes Magazine

Article

Revolutionize Your Marketing Arsenal: Top Resources

and content marketing, Sitetrail’s AI not only streamlines the planning process but also optimizes campaigns with personalized strategies. As a result, businesses can experience enhanced efficiency and effectiveness, empowering them to drive more ...

Oct 10, 2023 By DMNews.com

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