What We Are Reading

Article

Adapting Your Marketing Strategies In A Cookieless World

Here are six alternative strategies to continue running effective marketing campaigns without relying heavily on cookies.

Oct 18, 2023 By Forbes Magazine

Article

AI And Marketing: Fact Versus Fiction

Let's explore the pivotal ways that marketing can benefit from integrating AI and dispel some of the hype out there.

Oct 17, 2023 By Forbes Magazine

Article

Unlocking The Potential Of AI And Data Analytics For Digital Advertising

In the ever-evolving world of digital marketing, new strategies and tools are constantly ... data analysis and responding to inbound customer inquiries. In 2022, IBM’s Global AI Adoption Index revealed that 35% of organizations reported using AI in ...

Oct 17, 2023 By Forbes Magazine

Article

Delivering ‘niche at scale’: A look at influencer marketing trends

What trends are impacting influencer strategies in 2023/2024, and how are marketers looking to succed with influencers?

Oct 16, 2023 By Econsultancy

Article

Generative AI's Potential Applications For Media And Digital Marketing

From content creation and distribution to marketing and advertising, AI is changing the way media and digital marketing businesses operate.

Oct 16, 2023 By Forbes Magazine

Article

4 Marketing Strategies That Will Help You Increase Sales

this starts with a good strategy. Otherwise, you’ll be attempting to boost revenue without a clear sense of direction. Here are four marketing strategies to help your teams work in sync and increase sales. 1. Tailor Content to Address More Than the ...

Oct 15, 2023 By Forbes Magazine

Article

7 Key Metrics In Measuring Content Effectiveness

Measuring content performance is the compass that guides successful digital marketing endeavors. It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources, and maximize ROI. To do this ...

Oct 14, 2023 By Search Engine Journal

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