What We Are Reading

Article

Making sense of composable CDPs: What martech buyers need to know

In a composable architecture, orchestration providers (calling their platforms names such as “data activation,” “reverse ETL” and “composable CDPs”) will tell you that you simply need a “Customer 360” that resides in a cloud database.

Oct 27, 2023 By martech.org/

Article

Today's Marketing Lesson: People Don't Read

If there is anything I have learned as a marketer for over 20 years, it is this: People don't read. In fact, according to Time, it is likely that many people who started this article have already left since a third of "visitors spend less than 15 seconds reading articles they land ...

Oct 27, 2023 By Forbes Magazine

Article

4 ways to get more value from your martech investments

Here’s how to overcome the trend of underutilization in marketing technology and harness its true power for your organization.

Oct 26, 2023 By martech.org/

Article

Elevating Digital Marketing: Strategies Revealed

The Digital Marketing Impact Report offers a comprehensive view of the digital ... innovation and audience engagement to stay ahead of the curve. By leveraging technology and data analysis, marketers can develop creative and highly personalized campaigns ...

Oct 26, 2023 By DMNews.com

Article

How Are B2B Marketers Leveraging Facebook in 2023?

Facebook has traditionally been considered a platform more suited for business-to-consumer (B2C) marketing. As I speak to our clients about Facebook as a channel, I often discuss the intent of the Facebook user: Did the Facebook user go there to research or purchase a product or service? Did the ...

Oct 26, 2023 By martech.zone/

Article

Upgrading Strategies in Digital Marketing

As the digital marketing world evolves, professionals are always exploring best methods to engage with customers & boost investment return.

Oct 26, 2023 By DMNews.com

Article

Why marketers should care about customer journey orchestration

That’s where our MarTech guide comes in ... A Marketer’s Guide and learn how to connect journeys, increase loyalty, and drive growth. Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land.

Oct 26, 2023 By Search Engine Land

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