What We Are Reading

Article

Oxx Closes $190 Million For New European SaaS Fund

British software investor Oxx has closed its new fund at $190 million to invest in software-as-a-service companies in Europe.

Nov 29, 2023 By Forbes Magazine

Article

Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

Walmart is tapping into Americans’ love of holiday rom-coms with a new 23-part ad campaign that will be fully shoppable.

Nov 29, 2023 By retailtouchpoints.com/

Article

Tech Moves: Leafly board member departs; Uber Freight hires ex-Convoy comms lead

Following the implosion of freight logistics startup Convoy last month, former employees from the heavily-funded Seattle

Nov 28, 2023 By geekwire.com/

Article

Rethinking IRL Retail Marketing — For Banking And Beyond

Data showing that younger generations of customers prefer in-person interactions, banks are exploring ways to reinvent the branch experience.

Nov 28, 2023 By Forbes Magazine

Article

Growth Marketing Metrics That Matter For Private Equity Firms

As digital channels continue to expand, growth marketing has become an essential strategy that provides endless possibilities—but which metrics truly matter?

Nov 28, 2023 By Forbes Magazine

Article

How the Pistons are leveraging neuroscience and AI from Neurons to create more efficient marketing

The Neurons platform predicts attention, cognitive response and engagement on static and video assets. The Pistons are using those insights to create more efficient marketing campaigns.

Nov 28, 2023 By Street and Smiths SportsBusiness Journal

Article

Unveiling The Power Of Quality Backlinks In Online Recognition

Backlinks, or inbound ... strategy. What are the potential pitfalls to avoid in link building? Avoid buying links or participating in link schemes, as these practices can be penalized by search engines. Focus on organic and natural link building strategies ...

Nov 28, 2023 By ecommercefastlane.com/

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