Case Studies
RESULTS OUR CLIENTS HAVE COME TO EXPECT
We are committed to meeting our clients’ aggressive marketing goals. While our automated technology allows us to scale our activities, our experienced team is what allows our InCapture platform to be applied successfully to meet client campaign requirements.
Driving client success with our technology and team
Jump-Starting ABM — Identifying Influence in Target Accounts
This client, with 22,500 employees worldwide, was able to engage more contacts on corporate buying committees, get onto shortlists, and, eventually, close more document management business with target accounts. Most of their existing paid media resources didn’t support their ABM efforts, but, with InsideUp’s proprietary InCapture platform, we were able to meet this client’s ABM requirement with ease.
Ten Years of Trust — UCaaS Vendor Builds a High-Value Sales Pipeline Using InsideUp
About a decade ago we started working with a large cloud-based voice, contact center, video, mobile and unified communications (UC) solutions company who was transitioning from the residential to the business market. They needed an agency partner to complement their in-house demand generation effort and position them as a robust business solution. They found it in the InsideUp SalesConnect program. This led directly to a significant increase in the number of high-value contracts processed annually to maintain its goal of double-digit growth.
Breaking New Ground — Identifying High Conversion Prospects in the US Cybersecurity Market
About a decade ago we started working with a large cloud-based voice, contact center, video, mobile and unified communications (UC) solutions company who was transitioning from the residential to the business market. They needed an agency partner to complement their in-house demand generation effort and position them as a robust business solution. They found it in the InsideUp SalesConnect program. This led directly to a significant increase in the number of high-value contracts processed annually to maintain its goal of double-digit growth.
GPS Vendor Uses a 60-Day Connection Sequence to Optimize Value from Sales Qualified Leads
GPS technology is going through such a period of rapid innovation that new ideas need to be placed in front of decision-makers every few months so they can see the possibilities for themselves. With our MarketingConnect program – and our team’s expertise in the domain of GPS fleet management – this client experienced an average monthly connect rate of over 70% and a conversion to opportunity rate of 12%. Partnering with InsideUp resulted in a sales pipeline of over $15M and an outstanding return on marketing spend.
Finding the Right Contacts for an International Cybersecurity Vendor
What happens when a vendor realizes that their contact data is eroding faster than they can use it? Well, one InsideUp client recognized this problem and brought in fresher data through our DataConnect program. Since then, the marketing team of this cybersecurity company reported a 23% increase in direct contact opens and a 15% increase in click-through rates on email campaigns using InsideUp data sets. Its webinar registrations are up 30% year-over-year.
The Sky is the Limit — Supporting ABM with Conventional Demand Generation
GPS technology is going through such a period of rapid innovation that new ideas need to be placed in front of decision-makers every few months so they can see the possibilities for themselves. With our MarketingConnect program – and our team’s expertise in the domain of GPS fleet management – this client experienced an average monthly connect rate of over 70% and a conversion to opportunity rate of 12%. Partnering with InsideUp resulted in a sales pipeline of over $15M and an outstanding return on marketing spend.
Finding Cloud Communication Customers Who Are Receptive to a Better Customer Experience Solution
One of our UCaaS clients was able to double their email response rate to 8% by gaining more targeted intent data through the InsideUp MarketingConnect content syndication program. In this way, this vendor was able to develop the kind of interest that strongly resonated with the vendor’s value proposition. With over $500M in revenue, they have established their position as an early proponent of the trend towards using contact center software as an entry point to influence Unified Communications (UC) decision-makers in mid-tier companies.
Cloud-native CRM Vendor Expands Their Push Down Main Street
An early commitment to a cloud-native architecture allowed this CRM vendor to differentiate itself in the market and now, with the trend towards SaaS deployments, the wind has really billowed their “sales”. In order to continue their growth trajectory, this company needed to expand their intent data sourcing within the mid-market. Through the use of the InsideUp MarketingConnect content syndication program, our client was able to increase the volume and intensity of content engagement by 15% over a span of 12 months.
A SaaS Vendor Takes Its Integration Message to IT –Promptly Aligns and Wins
When COVID hit, this client wanted to highlight the advantages of how well its communications solution integrated with popular cloud-based business applications. To accomplish this, their sales team needed to expand its targets beyond customer success oriented job titles. InsideUp’s expertise in unified communications and contact center software enabled us to focus on the most likely audience for the vendor’s message. Using the InsideUp MarketingConnect content syndication program, this client experienced a 40% increase in its conversion rate to sales accepted leads attributed to our deliveries.
Finding a Cloud That Fits Your Workloads Is Not Always Self- Service
This company’s private cloud services enable fast-growing SaaS companies to quickly implement a reliable cloud-based solution. InsideUp was able to help this vendor by pinpointing the types of companies that were ready to move their workloads to the cloud but still needed the guidance of an expert in hosting solutions. Using our SalesConnect program, this client experienced a 30% increase in conversion rate, and the pipeline value generated from the campaign equaled over 8 times their marketing investment.
How a Cloud Technology Company Raised Awareness and Increased Engagement by 45%
This company, a provider of AI training systems, needed to expand the conversations their sales team was having with mid-tier companies. Specifically, they needed to talk with decision-makers in organizations with the talent in place to investigate AI applications and prepare large datasets. Using MarketingConnect, and taking advantage of InsideUp’s expertise in demand generation for the cloud computing industry, our client experienced a 45% increase in the level of engagement with targeted mid-tier companies.
How a Cloud Technology Company Raised Awareness and Increased Engagement by 45%
This company, a provider of AI training systems, needed to expand the conversations their sales team was having with mid-tier companies. Specifically, they needed to talk with decision-makers in organizations with the talent in place to investigate AI applications and prepare large datasets. Using MarketingConnect, and taking advantage of InsideUp’s expertise in demand generation for the cloud computing industry, our client experienced a 45% increase in the level of engagement with targeted mid-tier companies.
"InsideUp is one of my go-to demand generation vendors, delivering high quality IT decision maker leads, that helps our team meet or exceed quarterly pipeline goals."
How and when do you communicate the value of your technology solution to prospects who are on tight budgets? In this interview, Rico Andrade, VP of Marketing at Celigo... By Arlette Measures at InsideUp
Our proprietary InCapture platform automates and integrates the entire demand generation process, enabling us to deliver results like no other agency can-with technology that no other agency has.
"InsideUp is one of my go-to demand generation vendors, delivering high quality IT decision maker leads, that helps our team meet or exceed quarterly pipeline goals."
How and when do you communicate the value of your technology solution to prospects who are on tight budgets? In this interview, Rico Andrade, VP of Marketing at Celigo... By Arlette Measures at InsideUp
Our proprietary InCapture platform automates and integrates the entire demand generation process, enabling us to deliver results like no other agency can-with technology that no other agency has.
