Insights on Demand Videocast

Strategic Growth Blueprint: Mastering Seamless Data Management

In this episode, we dive into the world of seamless data orchestration and digital innovation with Jitterbit CMO Jayashree Rajan. We explore the intricacies of her role in guiding companies through digital transformation journeys. Jayashree provides a glimpse into her team’s multi-faceted marketing strategy blending digital channels like webinars, demos and bite-sized videos, as well as their localization efforts for markets like Brazil. Get ready to chart a course through the evolving data management and integration landscape that includes a strategic future trajectory combining big bets, digital tactics, events, and account-based marketing.

Hosts

Your friendly hosts for Insights on Demand have decades of marketing and demand generation experience and enjoy discovering the gems of marketing wisdom that each guest brings to the discussion.

Grant Bentley

Strategic Account Director
at InsideUp

Beyond Intent Data Predictive AI Turns Demand Generation on Its Head

Step inside the dynamic world of predictive AI driven marketing with our latest episode of "Insights on Demand." Our guest, a seasoned AI business strategist, shares her knowledge of the intricate relationship between numbers and people from a marketing perspective.

By Grant Bentley at InsideUp Oct 30, 2023 • 04:47 PM
Budgeting for Growth : The Power of Honest Evaluation

Discover the latest insights in demand generation in this interview with Myles Madden, Director of Demand Generation for Observe.AI. We delve into Myles' fascinating journey from a background in AI and hockey to leading demand generation efforts in the dynamic world of B2B SaaS marketing.

By Grant Bentley at InsideUp Nov 6, 2023 • 05:00 PM
Cracking the Code : Balancing Long-Term Growth and Short-Term Sales Success

In this episode, we explore the intricate dance between long-term marketing objectives and short-term sales goals in today's rapidly evolving business landscape. Annette shares valuable insights on how she and her team manage this delicate balance.

By Grant Bentley at InsideUp Oct 11, 2023 • 04:30 PM

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