Blogs
Can Business Data Networks and the Internet Really Handle COVID-19 Related Traffic?
All around the world, people have been quarantining and working from home because of the on-going Covid-19 pandemic. If you are regularly accessing the internet,
What is SD-WAN and Why Should SMBs Pay Attention to It?
Enterprises are living and working in an era of software-defined everything. From flexible on-demand cloud connectivity right through to agile backup solutions, businesses are re-imagining
Rules for Content Marketers to Live By
Regardless of the times or the season (or the crisis at hand), content goals remain largely unchanged; marketers still must provide buyers with messaging tailored
5 Ways Artificial Intelligence (AI) is Being Utilized in B2B Marketing
In recent years, we have seen a dramatic shift towards the implementation of new technologies and artificial intelligence (AI) in B2B marketing. AI is currently
How Personalization Gives Each Buying Committee Member Something to Chew On
Remember the last time you sat down and actually hand wrote a note to a good friend? As your hand danced across the page, putting
A New Research Study Explores How Companies Buy Cloud-based Technology
Demand marketing has always been a noisy pursuit, but a dearth of in-person events has created even more distractions this year. Technology buyers are hearing
Intent Data Monitoring – Panacea or Panic?
In DemandGen’s 2020 Demand Generation Benchmark Study, lead quality over lead quantity came in as one of the top two priorities for the year (the
Five Reasons Why Intent Data Can Suck (and how to fix it)
Intent data by itself, and derived solely from online behaviors, is not sufficient to identify and qualify “in-market” decision-makers. Most sales reps have encountered time-wasting
Want to shorten the buyer journey? Here’s how to do it!
Understanding the buyer journey and how to manage it is critical to effective demand generation. The buyer journey encompasses every step a prospect takes leading
Expert advice to increase your sales conversion rate
Many aspects (such as trade show marketing, executive retreats and in-person sales visits) of the B2B sales process have radically changed in 2020 while other
“The Tough Are Still Going”
From coast-to-coast in the US and in the far corners of the world, we are all in a fight to preserve the lifestyle we have
Are B2B marketing white papers still effective or obsolete?
There is an ongoing debate about the effectiveness of marketing white papers. Are they becoming obsolete? Do B2B white papers still deliver significant value? Many
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