Blogs
Genefa Murphy, CMO, Talks About How to Influence Buying Committees with Thought Leadership
Introduction In a continuation of my interview (part of a study series sponsored by InsideUp on B2B IT buyers) with Genefa Murphy, CMO of Five9
Genefa Murphy, CMO, Maps the Customer Journey as a Continuous Loop
As part of the InsideUp study series on B2B IT buyers, we sat down for a talk with Genefa Murphy, current CMO at Five9 and
Talking with Steve Arentzoff About Aligning Martech Stack with Business Strategy
I recently interviewed Steve Arentzoff as part of a study series sponsored by InsideUp on the impact of buyer journey committees on the acquisition of
How Channel Partners Complicate Demand Generation
This is the second in a series of articles based on interviews with IT executives conducted as part of a study that looks at the
An Overview of ERP and Business Process Management
If Business Process Management (BPM) is a practice, then an Enterprise Resource Planning (ERP) system is one of many technologies that can enhance and support
According to SVP of Marketing at Five9, Contact Center Technology Transition to the Cloud Driven by Digital Transformation and the Pandemic
Contact Center Technology: Understanding Customer Needs – A Perspective from Five9 I recently had the opportunity to interview Scott Kolman, SVP of Marketing at Five9,
The Next Normal in Technology Demand Generation
I interviewed Samantha Foley, CMO of Turvo, as part of the InsideUp study series, “How Technology Buying Committees Make Faster Decisions”, which is focused on
You Can’t Judge an Email by Its Subject Line – But What’s Offered Still Matters
A lot of time and energy is spent by cloud technology marketers creating catchy subject lines for emails. Some may even cross the line and send
How Technology Buying Committees Make Faster Decisions
How a Buying Committee is Formed
For this, the first of many articles, I have been interviewing IT Executives (e.g. CIO, CISO, SVP/IT) as part of a study program I…
SaaS Vendors Would Do Well to Recognize the Growing Influence of IT in Buying Committees
Based on the results of a new study (sponsored by InsideUp), entitled “Cloud Technology Buying Committees: New Decision-Making Dynamics”, the operation of buying committees appears
Getting on an Evaluation Shortlist Requires More Than Listening, It Requires Loitering
Over the past few years, the widespread availability of aggregated intent signals has enabled sales teams to obtain notifications when the online activity of various
Cloud Based Firewall — Is It Right for Your Network Security?
Cloud based firewalls are cloud-deployed “virtual” network devices. Recently emerging as a new software-based technology, cloud firewalls are built to fulfil the same purpose, namely
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