Blogs
Maximizing the Potential of Predictive AI: Insights from Industry Experts
As part of our thought leadership series Insights on Demand, we recently conducted interviews with experts on the utilization of Predictive AI. These discussions provided
Balancing In-Market and Out-of-Market Investments to Engage Cloud Technology Buyers
In today’s very competitive environment, cloud technology companies are striving to drive revenue growth from a shrinking number of “in-market” buyers. Studies show that only
Compare Attribution Models Before Settling on One
The most popular method is first-touch attribution. This is probably because it is synonymous with the initiation of first-party data, whereby a suspect, employed by either a qualified account or a target account (if an Account-Based Marketing approach is pursued) agrees to receive further marketing communications from your company.
Unraveling the Power of ABM Certifications: A Comparative Guide for Demand Gen Professionals
As the demand generation landscape evolves, the role of Account-Based Marketing (ABM) has become increasingly prominent in driving targeted and personalized marketing efforts. For demand
Finding the Right Balance: Understanding Marketing Attribution and Its Impact
Imagine you are the marketing leader of a $100M cloud-based software company selling your productivity solution to other businesses. Your company has worked hard to
What’s the Best Upskilling for Today’s Demand Generation Professionals?
We plan to distribute an online survey, conduct 1-on-1 meetings and review third party materials to conduct research on the topic of Upskilling for Today’s
Do You Favor Inbound Over Outbound Marketing? Why Getting the Balancing Act Right is Still Key
Have an unpopular opinion? If you spend any time on social media, you’ve probably come across that question and been invited to share a like,
Three Steps to Take Toward Better Sales and Marketing Alignment This Year
The impending post-pandemic economic storm has been forecasted for months and now corporate finance managers have brought the reality of operational cost restructuring to marketing’s
Sales and Marketing Alignment Throughout the Buyer Journey
Even in situations where a formal ABM strategy is not in place, companies are finding ways to make sales and marketing alignment happen. A case
Why Sales and Marketing Alignment Will Be Vital in 2023, Especially for Technology Vendors
It’s no secret that technology vendors are facing challenging economic conditions. Selection committees have increased in size, contributing to greater hesitancy in choosing new technology.
Integrated Funnel “Smarketing” at SYSPRO, interview with Kelly Kucera Vice President Marketing
The next interview conducted in this thought leadership series on sales and marketing alignment is with Kelly Kucera, VP Marketing at SYSPRO. SYSPRO is a leading global Enterprise Resource
Dual Funnels and a Team-Based Approach to Sales and Marketing Alignment at ServiceMax
The next interview in this thought leadership series on sales and marketing alignment -pipeline generation was with Pat Oldenburg, VP Demand Generation for ServiceMax. ServiceMax
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