Our Approach

Because we have been representing cloud-based technology targeting sales and marketing decision makers, we maintained a large pool of target companies who have already found value in our educational approach.  

Our continuous data cleansing process, including data append and data verification (human-powered when necessary), means that every data record in our database is refreshed, on average, every six months. These methods ensure the highest data accuracy is maintained throughout the campaign. 

Our team’s process of first learning about current trends in a client’s industry and then studying the client’s own content on the topic served this client well in getting results from a campaign of this magnitude. 

To identify targets in the mid-market, our dedicated data team researched planning and procurement job titles likely to be involved in the decision-making process for cross-functional supply chain management system. And because the client’s solution is a strategic suite of applications requiring supervisorial review, importance was placed on looking for managerial and above levels within the organizational structure. 

The client uploaded a large library of content assets, asked us to create messaging copy for them and reviewed and approved our drafts, all through our online portal. Then, powered by our Pipeline Boost  program, a tailored campaign featuring email (as well as other channels) designed to resonate with mid-sized prospects, was launched with a high degree of deliverability, and incorporated intent monitoring.

This outreach was augmented with the efforts of a trained team of InsideUp solution consultants who understand the benefits of cloud-based software that connects a network of suppliers, carriers and distribution companies that can collectively accelerate the build-to-order process.​