What We Are Reading
Article

Getting Serious About Marketing In The Digital Era

Real marketing is like a rocketship. Here's what to consider to get your brand off the tarmac.                                                        

Jun 17, 2022  By  Forbes Magazine

Article

[Research Round-Up] Revenue Marketing, Content Marketing and the New Normal in B2B Marketing

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buy...

Jun 16, 2022  By  Customerthink

Article

B2B Buyers' Behavior Requires Marketing and Sales Alignment

Marketing and sales alignment supports buyers' information consumption during purchases and assists in reducing purchase regret.                      

Jun 15, 2022  By  Gartner Group

Article

4 Types of B2B Buying Organizations: Align Your Marketing Accordingly

B2B buying organizations each fall into one of four profiles. Align demand generation strategies to the characteristics of these profile.             

Jun 14, 2022  By  Gartner Group