What We Are Reading
How To Navigate SaaS Marketing During A Downturn
Times of crisis always present opportunities to make improvements to your business and adapt to changing customer demands.
15 Last-Minute Holiday Marketing Ideas For Brands Getting A Late Start
While a customer who puts off shopping for gifts until the very last minute can usually find something left on the shelves, brands have less wiggle room—when it comes to increasing sales around the holidays,
10 CDP implementation mistakes to avoid
A customer data platform is a great tool. But if you’re not careful with implementation, it can be a disaster.
4 Ways To Get Your Marketing And Sales Teams On The Same Page
Misalignment between marketing and sales can cost your business a significant amount of money. Use these four tips to boost collaboration.
8 Things to Consider Implementing Into Your Marketing Strategy Today
Thanks to the rise of digital marketing, businesses can reach their audience and expand their visibility online at a relatively minimal cost. This is even more true when you inspire the creation of…
Report: 84% of marketing leaders use predictive analytics, but struggle with data-driven decisions
Pecan AI’s report on predictive analytics helps marketing teams tackling challenges with AI, wherever they are on the adoption curve.
Navigating marketing with a focus on data privacy and compliance
For marketers, driving ROI is becoming increasingly dependent on solutions that don't rely on personal data or behavioral analysis.
