InsideUp

Insights on Demand Videocast

Disrupting Legacy System Markets

Watch this candid interview with Tony Grosso, Head of Growth at EIS, who shares fascinating insights on navigating the complex sales cycles for enterprise software, working with big-name implementation partners like PwC and Accenture. Discover how he and his team leverage industry influencers and analysts to amplify their voice and find hidden opportunities. Tony also dives into the emerging role of AI in the insurance tech space. Whether you're marketing niche B2B solutions or just looking to up your demand gen game, this video is a master class from an industry veteran.

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Hosts

Your friendly hosts for Insights on Demand have decades of marketing and demand generation experience and enjoy discovering the gems of marketing wisdom that each guest brings to the discussion.

Grant

Grant Bentley

Strategic Account Director
at InsideUp

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    • Ania-Gerbaux.webp

      Demand Generation That Delivers

      InsideUp is one of my go-to demand generation vendors, delivering high quality IT decision maker leads, that helps our team meet or exceed quarterly pipeline goals. Their proven lead generation methodology and excellent customer service are top reasons why I choose to partner with InsideUp.

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