Sales Leadership Unleashed Webcast
Decoding ABM: Uniting Sales and Marketing for Adaptive Growth and Attribution Harmony
Get a fresh perspective on Account-Based Marketing (ABM) from sales and business development leader Richie Narain in this exclusive interview. Host Grant Bentley’s conversation with Richie uncovers the collaborative strategies that fuel ABM success. They explore the dynamic interplay between sales, marketing, and operations teams. You’ll also gain insights into attribution dynamics that challenge the status quo, fostering a unified effort that maximizes revenue impact.
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