How Do Your Leads Measure Up?

The ability to identify your most effective lead acquisition strategies is vital to the growth of any business. That’s why high quality leads from any source should never be evaluated subjectively. One of the best ways to see how leads (from various sources) perform is to create a comparison table based on transaction data and campaign results. It should include revenue, market share and profits, volume, conversion of leads, and direct response metrics.  Does your company do this today?

Keep in mind the criteria that define lead generation marketing strategies. Many demand generation agencies are really just selling you a list of contacts at businesses, which may or may not be interested in your services.   A true “lead” is:

  • Actively seeking your services
  • Verified contactable at the time of your purchase
  • Highly targeted and matched to your business
  • Rated by a detailed scoring system

Download our white paper for other relevant tips and insights, including:

  • 5 Practices to Track Marketing Performance
  • How to Calculate Customer Lifetime Value
  • The 3 Most Reliable Lead Measure and Lead Quality Metrics

Contents:

  • Executive Summary
  • Measuring Increases Closure Rates
  • Planning Your Lead Generation Budget
  • Quality Counts
  • Conclusion

    Your email address will not be published (required fields are marked with a "*")



    term and conditions

    Let's meet

    Want to learn more about the comprehensive demand generation services powered by our proprietary InCapture platform and delivered on a performance basis?

    In a brief meeting, we will show how we can provide you with highly accurate data, engaged contacts, or qualified prospects, depending on your specific needs. It’s the best way to understand how our integrated MarTech stack can get you the results you seek.

      To learn how InsideUp handles your information, please see our Privacy Policy.