Internet Marketing On The Go With The New VendorFind App

March 8th, 2012

Having access to high quality, low cost service providers can help move any business forward. Our new app gives you a simple and cost-effective way to connect with the best business services for your needs.

The VendorFind app features all of InsideUp’s 20 business service provider categories, including VoIP, call center, payroll, human resources, business internet,  web development,  credit card processing, collection agencies,  business cash advance and many more.

Are you looking for search engine marketing firms?  VendorFind will let you tap into InsideUp’s comprehensive knowledge base to learn about internet marketing services before you make your decision and choose a vendor.

You’ll also have access to tools such as informative videos, wikis, vendor ratings and “Quick Guide” overviews of each category including internet marketing. Easily link to our Facebook, Twitter, YouTube and LinkedIn pages for additional information and special deals from select vendors.

Once you’ve found the service you need, simply submit a quick survey to be instantly matched with vendors that fit your criteria–and receive custom, competitive quotes from multiple providers. Have additional questions about business services? Simply click on our phone number displayed on the app to speak to a representative.

Finding qualified service providers has never been easier! Say you’re meeting your business partner to discuss your new internet marketing campaign. Simply access the internet marketing category on your mobile phone to start receiving quotes from pre-screened internet marketing agencies. You could realistically save up to 60% on internet marketing services for your next campaign. And that’s just one example; with VendorFind at your fingertips, you can be sure you never pay too much for the business services you need.

The VendorFind app is a real time-saver for businesses that don’t want to advertise for a service provider and then face the ordeal of researching each provider to find the one that best matches their needs and budget.

Download the free VendorFind app today and see how easy it is to connect with the business services that will help your company grow.

 

Internet Marketing Management: Organizing Your Internet Marketing Campaign

January 25th, 2012

What are the three most important internet marketing strategies? Search Engine Optimization (SEO), social media and content marketing. The key to effective marketing lies in exploiting all these three modes and in their most effective manner. People often think that it is really difficult to manage these areas simultaneously, however, it is not as difficult as it seems. All you need to do is to keep them organized so that they run smoothly. Internet marketing management is therefore an important area that you should know about.

Internet marketing management requires experience and you will gain proficiency in SEO optimization. There are a few golden rules that can help you keep your marketing campaign organized.

Social Media Marketing: Minimum Active Social Profiles

This one is really important. Against the common belief, “more profiles mean better visibility”, you should have only as many social profiles as you can handle. Don’t forget, it’s not a profile, but an active profile that gives results. For every active profile, you will need to post fresh content, connect with people and monitor regularly.

Less number of social profiles also allows your audience to connect easily with you and ensure consistency in communication. Think about it: do you really need a different Twitter account for your CEO, Sales Head, VP of Marketing and 8 of your employees in different departments? Until and unless you have a huge organizational setup, you don’t actually need them. Just create one Twitter account with your brand and keep it maintained.

SEO: Slow and Diverse Link Building Strategy

Your manager will highly appreciate your work if you build him 1,000 links in three days. However, search engines will have a different opinion about you. So many links in such a little time is a red flag for search engines and may be considered as automatic postings. Search engines prefer slow and diverse approach when it comes to link building. Moreover, if you have been able to do this, it is quite obvious how much consideration you would have given to quality. The key is to focus on quality links and build it on diverse platforms.

Try out a 12-month link building campaign. This will give you enough time to work with quality posts as well to try different link building forms. This is a very important step for internet marketing management.

 

Content Marketing: The Editorial Calendar

Search engines are always looking for fresh content. You know that it’s foolish to rewrite your web pages every few days to rank high in search results, but what you can do is regularly update your blog on your website. However, you must take your business blog very seriously and make sure that you do not leave it stranded in your daily schedules. An editorial calendar can remind you about matters related to the business blog. How many blogs do you need to post every week? Do you intend to post on other industry blogs as guest posts? When do you need to post them? Allocate time for these engagements. Maintaining an editorial calendar is a useful internet marketing management technique and it will ensure that you do not lose important blogging opportunities.

 

Seven Tips for Choosing an Online Advertising Provider

October 5th, 2011

Here are a few steps you can take to help you find the best online advertising services  for your company:

  1. Perform reference checks. Each internet marketing agency you consider should be able to provide a list of references that you can contact. Also, find out how long the provider has been in business.
  2. Ask about case studies. A good online advertising service will be able to show you the web sites of companies they have helped to achieve a first page listing for select keywords in search engines as such as Google and Yahoo. Check with site owners to verify this, and ask about their experience with the provider.
  3. Look at the provider’s own website. Their content should be professionally written and should read well, without excessive use of keywords or unrelated content. The website should be focused on you, the client, and should not appear to have been created simply for the search engines.
  4. Be sure the provider is familiar with coding. In order to optimize your website, an SEO professional should have some knowledge of HTML and CSS at the minimum. Experienced coders can perform tasks such as improving your site’s load time and correcting errors to ensure pages validated in the search engines.
  5. Find out how the online advertising company will produce results. Simply listing your business in a few dozen directories does not constitute an online marketing campaign. The provider should not be vague or use excessive technical jargon when answering your questions, but should explain in understandable terms how they will achieve results. A good vendor will be able to provide you with a list of specific tasks they will perform, along with a schedule for carrying out these tasks.
  6. Seek a vendor who has experience working with your type and size of company. Some SEO service providers specialize in helping businesses reach top listings in local searches. Be sure to specify if you’re looking to increase your ranking in global or national searches, which is much different than achieving a top ranking in your home town.
  7. Discuss a time frame for results. It does take time to see results from organic SEO marketing but an experienced provider should give you a good idea of how soon you should begin to see an increase in traffic.

Types of Online Marketing Service Providers

September 26th, 2011

You will find three basic types of providers in your search for online marketing services:

1) Freelancers 

You can find individuals who offer some of the above services on sites such as Elance.com, seofreelancing.com and ifreelance.com. These sites allow you to search for the specific services you need and often display helpful customer reviews and ratings for each provider.

A Google search for “freelance SEO professionals” will list individual websites of freelance providers. Many of these will allow you to leave a brief description of the work you have in mind and will contact you personally by phone or email for a consultation and quote. One advantage of using a freelance SEO professional is the individualized service you will receive. However, not all freelancers offer a full range of SEO and PPC services, so you may need to use the services of more than one provider.

2) Agencies

Online marketing agencies can manage your entire Internet marketing plan or they can provide a single service, such as email marketing. Pricing can range from $15 per month for some limited services up to $1,000 or more per month for a comprehensive marketing campaign. Some agencies will allow you to sample their online marketing services with a free trial period of one or two months.

3) Lead Generation Companies 

Online lead vendors who use Internet marketing tools such as email and social media are adept at collecting information about your prospects and categorizing leads according to detailed demographics.

Some of these companies maintain highly refined scoring systems that rate leads by their online activity during each visit to the lead generation company’s web site. This type of online marketing system delivers warm leads in real time, saving you the expense of hiring Internet marketing experts.

Why Use Online Marketing Services?

September 26th, 2011

Online marketing, also referred to as Internet marketing, digital marketing, and e-marketing, is the promotion of products or services over the Internet.

There are many ways to market your business online, including search engine optimization (SEO), email marketing and social media marketing (SMM).

Getting your share of web traffic and leads through online marketing, however, can consume a great deal of time and resources. Many businesses turn to online marketing professionals for help in building their brand on the web.

Why Use the Services of an Online Marketing Professional?

Effective online marketing can produce excellent results. Among companies recently surveyed by email service provider Constant Contact, 91 percent use email to market their business and 78 percent of those doing so found their efforts to be effective. Companies using web sites, online advertising and social media also reported satisfactory results.

Although the value of online marketing has been well established, many small to medium businesses find it challenging to create and maintain a marketing campaign that utilizes the various social media and SEO tactics at their disposal.

According to a recent survey by InsideUp, finding online marketing talent was seen as the biggest obstacle to building a successful online marketing campaign for lead generation. Of the companies surveyed, 70 percent felt that they either did not have or could not find adequate in-house talent to implement an effective Internet marketing strategy. Another 28 percent felt that social media and other forms of web marketing were too time consuming.

Outsourcing your online marketing tasks to an experienced, professional Internet marketing services provider can free you to focus on other areas of your business. Qualified search engine marketing firms with proven SEO results will be able to design the best marketing strategy to build your brand and generate online leads.

Quick Guide to Internet Marketing Services

August 30th, 2011

Internet marketing, also referred to as search marketing, is done using the Internet as the platform for communication. There are many different types of internet marketing, including pay-per-click campaigns, link building, search engine sponsoring, and affiliate marketing.

The goal of internet marketing is to gain exposure for your business through the promotion of your website. Online advertising is important because it helps businesses reach an audience that is online.

Many audiences turn to the internet for information, research, and ideas. By putting your business in front of a huge online audience, you are increasing your exposure to a potentially responsive consumer base.

Different types of internet marketing are important for different reasons. For example, if you would simply like to increase your search engine ranking, there are internet marketing strategies that you can use to boost your links and exposure, such as pay-per-click and search engine sponsorship campaign. If you want to target a specific audience, you can take out a banner ad on a web page that is popular among that audience.

Allow us to help you locate the internet marketing agency that can help improve your visibility and get your products or services to millions of individuals on the internet.

We have carefully selected top, national search marketing companies that can supply high quality online advertisements for your business at a significant cost savings. We encourage you to take two minutes to fill out the form above and get matched with leading internet marketing agencies who will provide you with custom quotes. Click here to view an article that will explain how to select an internet marketing vendor.