Selecting a direct marketing service company can be a challenge; there are many direct marketing companies all competing for your business.
Here are some important considerations to keep in mind when selecting a direct marketing company:
Reputation: Check references, the Better Business Bureau and Google for information on your potential vendor’s past performance. Look at the successful campaigns of other companies who are not your competitors, and ask them to recommend a good direct marketing provider.
Price: The price for direct marketing service providers varies a great deal depending on which company you choose. Remember that if you use direct mail marketing, you will always have to pay for postage, but you should be able to get a bulk postage rate through your direct mail company. Also, look for a company that has an in-house printing and design service to decrease rates that would otherwise be paid to ship a direct mail piece out for printing or design.
Database: All direct marketing service companies operate using a database. Make sure that the company you select has the most current version of the direct mail database based on current U.S. Census data. These databases are expensive to purchase, so double check that your direct mail company has made the investment.
Additional Features: Additional features might include design and mailing. Many direct marketing service companies will not only mail or publish your direct mail collateral, but they will also design, print, and consult with you in order to provide a full-service, turnkey operation. If you are looking for such an operation, then ask about the cost of these additional features.
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