Business service buyers have an ever-expanding array of choices when researching online. This presents business service providers with the challenge of casting their virtual net farther and wider than ever before just to capture the interest of these potential customers.
As a business service provider, you have a wide range of tools like blogs, interactive wiki articles, search-optimized white papers and active participation in discussion forums that enable you to actively communicate with your prospects. But studies have found that a surprising number of businesses do not fully utilize all channels at their disposal to generate leads. Many companies cite the labor-intensive nature of these activities as well as the length of time it can take to see results. Read More
If you’re ready to take that step and begin purchasing leads for your business, you will want to start by doing some of your own research to be sure you’ll be getting leads of the highest quality. Here are some questions to ask:
- How does the company generate leads? Feel free to ask for details about the company’s lead gathering methods. Reputable lead generation companies will use a variety of strategies for producing qualified leads and should be willing to explain each method to you.
- What methods do they use to verify leads? Has the prospect’s data been verified using both third-party verification and phone verification? A good lead vendor will validate the information given with each lead and guarantee all leads to be contactable. Innovative lead generation sources go the extra step to verify the list or online lead information using their own proprietary sources, or by using a third party dedicated to maintaining accurate, up-to-date contact information. Read More