Ideally, in order to achieve real growth in your business, you should maintain a steady stream of premium, real-time leads. In reality, however, there may be times when budget considerations or lack of sales staff compel you to look for ways to ‘fill in the gaps’ between premium lead purchases.

Many companies have found the perfect solution is to buy leads that are lower in cost, but still offer excellent value. A bulk lead purchase from a ‘lead clearinghouse’ can work as a complement to your core lead acquisition methods.

These leads, although not real-time, are still valuable, as many B2B service seekers will take up to two months or more to make their final decision. This gives you the opportunity to nurture these leads and begin to establish a relationship with these potential customers, building their trust in your company as a source of helpful information.

There are a number of other advantages to purchasing slightly aged leads. The lower cost of these leads, which enables companies to purchase a large amount of leads at once, is one of the most obvious. You will also be able to browse available leads by criteria such as company size and other details and finer points about each lead that are not always available with real-time leads.

Leads obtained from a lead clearinghouse can be the ideal solution for businesses that do not have a large sales staff, and are therefore not always able to contact a real-time lead within those crucial first few minutes. These slightly older, surplus leads still hold great potential, however, if your company is prepared to do some nurturing.

Many companies will find that purchasing a combination of real-time and bargain leads works well, bringing immediate ROI from the premium leads, along with the huge potential of later sales from the large quantity of specially selected bulk leads.

Tags: lead buying, lead generation, lead vendors, leads, low cost leads, purchasing leads

This entry was posted on Tuesday, March 23rd, 2010 at 7:22 am and is filed under Lead Purchasing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.