No doubt you’ll agree that quality leads are the lifeblood of a successful business. According to the Direct Marketing Association, 65% of B2B marketing is focused on lead generation. In fact, a recent survey of thriving B2B companies found access to quality leads listed among the top five contributing factors in their success. If you’re looking for a source of quality leads to help your business grow, here are some important facts about online lead generation:

•  The best online lead generating systems use a variety of strategies to gain valuable insights about service seekers. Online research tools like interactive needs analysis surveys, wiki articles, blogs and videos serve a dual purpose; to educate prospects and attract decision makers who are actively seeking business services.

• Comprehensive systems bring in leads from a broad range of online sources such as opt-in email, video advertising, white paper syndication, social media marketing and contextual advertising. You get access to a wide variety of potential buyers on a cost-per-lead basis.

• Quality online lead gen systems provide leads that have been submitted by the source, so the data provided (e.g. employee size) is impeccably accurate. Moreover, these leads are highly profiled using powerful lead scoring technology so they have much higher conversion rates.

As the leading platform to acquire new business customers, InsideUp has pioneered new ways of connecting service providers with buyers. High quality leads from InsideUp consistently deliver measurable ROI for our clients. Click here to learn more about how InsideUp can help you reach your sales goals.