New Hubspot research reveals the full scope of the effectiveness of inbound marketing.
- Did you know, for example, that companies using Twitter average twice as many leads every month as businesses that don’t tweet?
- If you blog and use social media, your leads from these methods, according to the research, are costing you 61 percent less than leads your company generates through outbound marketing like direct mail, banner ads, and other means of trying to capture attention.
- Blogging can also generate more traffic for you (55 percent more, the study says) and 70 percent more leads.
- Focusing on your landing pages can also lead to more leads; companies that upped their landing pages from 10 to 15 increased their number of leads by 55 percent.
If you’ve been splashing around on the shallow end of the social media pool, it’s never too late to dive in. Here are a few simple tips:
Pay attention to what your target audience is saying. Follow them and learn about their concerns, even taking note of what key phrases tend to come up a lot. This will provide excellent fodder for your own posts.
Use your observances to create engaging content that addresses the needs you’ve uncovered. Don’t be salesy, just be helpful.
Connect with your current followers by getting involved in the conversation; pose open-ended questions that may spark an interesting discussion.
Relax and keep it enjoyable for everyone. Above all, stay with it and the leads will follow.